martins media blog

1. Content Physical vs digital Football dominates the content of the physical paper as the paper is restricted in terms of the amount of content it can have. Due to this fact, the paper will have a smaller variety of options available for readers, and thus will focus on the most popular sports. For example In the physical newspaper almost all content is focused on football, while on the digital platform there is a much larger mix of sports, baseball rugby and the paralympics are sports which have their own articles in the online platform. 2. How easy is it to find online/offline - It is much easier to find specific stories and sport results online as the website has titles and subtitles that link to new pages. When offline, it can be much more confusing for the readers as all the information is spread across two pages, they therefore have to search to find the information they’re looking to read. Online, you can also use the search bar at the top, therefore making it extreme...

  factual Tells main detail, as few words as possible serious. Alliteration and rhyme Repetition of starting or final sound. Sensational Dramatic, factual. Play on words Uses homophones, similar sounding words, or change part of words to create a pun (joke). Paradise papers - case study More than 13.4 million leaked files show the offshore activities of the most powerful people and companies on the planet, and how they protect their wealth. The files, which came from offshore law firms and company registries have been investigated by the International Consortium of Investigative Journalists after they were obtained by the German newspaper Süddeutsche Zeitung. The headline for The Independent was  “Queen's cash invested in controversial retailer accused of exploiting the poor.” This is a use of sensational grammar, the queen is being portrayed in an unsympathetic manner. The phrase “exploiting the poor” creates a negative manipulative image of the ...

MOTHER AD AGENCY CASE STUDY Their history Founded around a London kitchen table in 1999 by Mark Waites, Stef Calcraft, Libby Brockhoff, and Robert Saville Mother has over 400 employees in three continents after Mother New York was founded in 2003, and Madre, based in Buenos Aires launched in 2005. The variety of their work - different types of ads (think about today's lesson) Successes Mother London was named Agency of the Decade in 2009 by Campaign ,and has previously won Campaign’s Agency of the Year in 2008, 2002 and 2001. It has won the British Television Advertising Awards’ Agency of the Year three times, Marketing magazine’s Agency of the Year and in 2005 the Marketing Services Financial Intelligence declared that Mother was the top best-run, privately owned marketing services agency in the UK, based on financial credentials. Add three adverts you like and put them on your blog - explain why you like them? Al and Monkey In 2001 Mother created Al and ...

Explain to what extent representations in the music video are chosen to show a cross section of western society. Refer to both music videos you have studied to support your answer. (20) Stop where you are shows how diverse in ethnicity, class and gender western society has become. One representation used is that of ethnicity, the music video uses different shots to show the diversity of the cast. For example there is a medium shot which captures a gang of teenagers, the supposed antagonists in the video. The gang consists of a variety of gender and ethnic teenagers who are all friends. This effectively shows how western society has accepted ethnic diversity. The video also uses the representation of class to show how fair and sympathetic western society is towards poorer people in society. For example there is a low angle shot which captures a suited man giving a homeless woman a coffee. By capturing this interaction of two different members of society at a lower angle, this acti...

Explain how the political persuasion of each paper has influenced the content on the front page. [10 marks] Analyse the representations in each source [10 marks] Explain how each paper uses media language to address their target audience [10 marks] 1. The daily mail is a newspaper which has a more right wing stance on political issues, especially those concerning the Royal family. Due to this stance the Daily mail will have more coverage on the wedding as opposed to normal newspapers, and will paint it in a more sympathetic light. On the front page the newspaper has the title “scrumptious 32 page photo album.” This title is implying that the wedding is very important to the readers of the Daily Mail, who will see the newspaper as an item of memorabilia. The newspaper further expresses its dedication to the event by writing “the secret royal asides- by our lip reader.” By emphasising that the Daily mail has a specific lip reader specifically for the event, we are seeing ...