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The guardian sports

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1. Content Physical vs digital Football dominates the content of the physical paper as the paper is restricted in terms of the amount of content it can have. Due to this fact, the paper will have a smaller variety of options available for readers, and thus will focus on the most popular sports. For example In the physical newspaper almost all content is focused on football, while on the digital platform there is a much larger mix of sports, baseball rugby and the paralympics are sports which have their own articles in the online platform. 2. How easy is it to find online/offline - It is much easier to find specific stories and sport results online as the website has titles and subtitles that link to new pages. When offline, it can be much more confusing for the readers as all the information is spread across two pages, they therefore have to search to find the information they’re looking to read. Online, you can also use the search bar at the top, therefore making it extreme...
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MOTHER AD AGENCY CASE STUDY

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MOTHER AD AGENCY CASE STUDY Their history Founded around a London kitchen table in 1999 by Mark Waites, Stef Calcraft, Libby Brockhoff, and Robert Saville Mother has over 400 employees in three continents after Mother New York was founded in 2003, and Madre, based in Buenos Aires launched in 2005. The variety of their work - different types of ads (think about today's lesson) Successes Mother London was named Agency of the Decade in 2009 by Campaign ,and has previously won Campaign’s Agency of the Year in 2008, 2002 and 2001. It has won the British Television Advertising Awards’ Agency of the Year three times, Marketing magazine’s Agency of the Year and in 2005 the Marketing Services Financial Intelligence declared that Mother was the top best-run, privately owned marketing services agency in the UK, based on financial credentials. Add three adverts you like and put them on your blog - explain why you like them? Al and Monkey In 2001 Mother created Al and ...
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