MOTHER AD AGENCY CASE STUDY

-

MOTHER AD AGENCY CASE STUDY
Their history
Founded around a London kitchen table in 1999 by Mark Waites, Stef Calcraft, Libby Brockhoff, and Robert Saville Mother has over 400 employees in three continents after Mother New York was founded in 2003, and Madre, based in Buenos Aires launched in 2005.
The variety of their work - different types of ads (think about today's lesson)


Successes
Mother London was named Agency of the Decade in 2009 by Campaign,and has previously won Campaign’s Agency of the Year in 2008, 2002 and 2001. It has won the British Television Advertising Awards’ Agency of the Year three times, Marketing magazine’s Agency of the Year and in 2005 the Marketing Services Financial Intelligence declared that Mother was the top best-run, privately owned marketing services agency in the UK, based on financial credentials.


Add three adverts you like and put them on your blog - explain why you like them?
Al and Monkey
In 2001 Mother created Al and Monkey to promote ITV Digital, a campaign that was named Campaign of the Year by Campaign Magazine in the same year After the closure of the channel, Mother brought the characters back as the face of PG Tips.
Stella Artois
Mother has been the global creative agency for Stella Artois since 2008, working on the main line as well as Stella Artois 4%, Stella Artois Black and Stella Artois Cidre. The work for the brand, set in the 1960s French Riviera has won numerous awards both creatively and strategically. In 2011, Stella Artois were chosen as Advertiser of the Year by Campaign magazine.

DEVO

In 2010, the seminal 1980s new-wave group DEVO and Warner Bros. Records hired Mother to help rebrand and develop unique content for the band for their first new album in 20 years, Something For Everybody. The campaign revolved around a series of videos and microsites touting the band's desire to create the most commercially viable product through focus group testing, online voting, and even opening a fictional new office called Mother LA in Los Angeles.The campaign culminated in a live streamed listening party, during which the record was played for a room full of cats.

Comments

Post a Comment

Popular posts from this blog

The guardian sports

-
Image
1. Content Physical vs digital Football dominates the content of the physical paper as the paper is restricted in terms of the amount of content it can have. Due to this fact, the paper will have a smaller variety of options available for readers, and thus will focus on the most popular sports. For example In the physical newspaper almost all content is focused on football, while on the digital platform there is a much larger mix of sports, baseball rugby and the paralympics are sports which have their own articles in the online platform. 2. How easy is it to find online/offline - It is much easier to find specific stories and sport results online as the website has titles and subtitles that link to new pages. When offline, it can be much more confusing for the readers as all the information is spread across two pages, they therefore have to search to find the information they’re looking to read. Online, you can also use the search bar at the top, therefore making it extreme...
Read more

POP music video conventions

-
Editing Filters are used to enhance the colors Mis-en-scene Filters are used to enhance the colors Bright light colors Lots of make up and fashion props Camera many close ups of artists faces in order to capture their emotions Long shots are used in order to capture the synced dance routines
Read more

lighting

-
Image
Key light The key light is the first and usually most important light that a photographer , cinematographer , lighting cameraman, or other scene composer will use in a lighting setup. The purpose of the key light is to highlight the form and dimension of the subject. Back light A backlight is a form of illumination used in liquid crystal displays (LCDs). As LCDs do not produce light by themselves (unlike, for example cathode ray tube (CRT) displays), they need illumination ( ambient light or a special light source) to produce a visible image. Fill light In television, film, stage, or photographic lighting, a fill light (often simply fill) may be used to reduce the contrast of a scene to match the dynamic range of the recording media and record the same amount of detail typically seen by eye in average lighting and considered normal. Three point lighting Three-point lighting is a standard method used in visual media such as theatre, video , film , still photogr...
Read more