Mother trip
THREE MAIN EXHIBITS
France 98 - Football hooligans
This exhibition targeted the riots and police clashes in Marseille, France. English fans were disgraced in the media and gave a bad image of the UK, and in order to provoke comment mother created figurines of the fans armed with larger, crow bars and ice cream. The National Criminal intelligence agency claimed mother was trying to 'glorify violence' and Arena magazine called it a 'moment of genius.'
Japan & South Korea world cup Full English Sushi 2002
The Japan and South Korea world cup games were at breakfast time in the UK. Mother came up with an appropriate morning reference for those watching, and thus created a sushi reimagined as a hot english breakfast. This was effective because it tackled the idea of the poor management of time an dhow little it appealed to fans in the UK and this made mother appeal to these fans.
No Cluedo? 2002
Special edition of popular family board game, Cluedo, but the participants must solve the murder of late princess Diana. Players could choose between Ze Queen, Phil the Greek and the Duchess of Pork. There was much speculation around the cause of Diana and this was heavily covered in the media. This art piece was used to vent the frustration of people not knowing the truth and also the
HOW DOES THE INDUSTRY FORMULATE AN IMAGE THROUGH THEIR CAMPAIGNS?
Mother choose to pursue media campaigns that tackle current controversial issues in the media. For example after Putins ban of 'homosexual propaganda' Mother sent over dolls of famous LGBT figures, and the Dolls were auctioned with proceeds donated towards fighting homophobia in Russia.
This was effective because it emphasized that mother is a left wing media outlet, and it strengthened their political views making them appeal more to their target audience.
HOW DOES THE INDUSTRY DIFFER FROM TRADITIONAL ADVERTISING INDUSTRIES?
Traditional media industries appeal to audiences with content that appeals and satisfies their desires, while mother creates controversial content which always creates a reaction whether it is negative or positive.
HOW CONCERNED OF TARGET AUDIENCE IS MOTHER?
France 98 - Football hooligans
This exhibition targeted the riots and police clashes in Marseille, France. English fans were disgraced in the media and gave a bad image of the UK, and in order to provoke comment mother created figurines of the fans armed with larger, crow bars and ice cream. The National Criminal intelligence agency claimed mother was trying to 'glorify violence' and Arena magazine called it a 'moment of genius.'
Japan & South Korea world cup Full English Sushi 2002
The Japan and South Korea world cup games were at breakfast time in the UK. Mother came up with an appropriate morning reference for those watching, and thus created a sushi reimagined as a hot english breakfast. This was effective because it tackled the idea of the poor management of time an dhow little it appealed to fans in the UK and this made mother appeal to these fans.
No Cluedo? 2002
Special edition of popular family board game, Cluedo, but the participants must solve the murder of late princess Diana. Players could choose between Ze Queen, Phil the Greek and the Duchess of Pork. There was much speculation around the cause of Diana and this was heavily covered in the media. This art piece was used to vent the frustration of people not knowing the truth and also the
HOW DOES THE INDUSTRY FORMULATE AN IMAGE THROUGH THEIR CAMPAIGNS?
Mother choose to pursue media campaigns that tackle current controversial issues in the media. For example after Putins ban of 'homosexual propaganda' Mother sent over dolls of famous LGBT figures, and the Dolls were auctioned with proceeds donated towards fighting homophobia in Russia.
This was effective because it emphasized that mother is a left wing media outlet, and it strengthened their political views making them appeal more to their target audience.
HOW DOES THE INDUSTRY DIFFER FROM TRADITIONAL ADVERTISING INDUSTRIES?
Traditional media industries appeal to audiences with content that appeals and satisfies their desires, while mother creates controversial content which always creates a reaction whether it is negative or positive.
HOW CONCERNED OF TARGET AUDIENCE IS MOTHER?
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